This week was spent looking at the importance of Persona and why they are necessary and before diving in and developing. Some things for guiding the persona where:
- Who – the person using the app
- Wants – how does this app beneficial to their life?
- Discovery – how would they access this app?
I hadn’t realized how important persona where in the success of an app and how they helped the development team make design decisions based on the user needs. Also, how important those stories were to the sprint process and keeping people focused on the needs of the target audience. I see how this could keep a project on track and help prevent feature creep that could waste time and money.
I didn’t have a personal project in mind when thinking about this assignment, but did have some ideas based on recent events at work dealing with students and SNS problems. Getting started, I put a real name to my persona and what they wanted to accomplish and what motivated them. I looked for a picture that went well with the persona I had outlined and that would provide an emotional pull for the team using it.
The persona is tied to the idea of SNS’s and the app I choose is YouTube Kids (Links to an external site.)and focused on the idea of giving working parents ‘peace of mind’ when comes to their kids net viewing habits. Something that a majority of parents worry about and but unsure about their choices are in providing safe apps for their children to use. A multitude of websites advise parents on responsible tech usage for children and Google’s YouTube Kids helps parents with age-appropriate video. Google wants to “make it safer and simpler for kids to explore the world through online video” and at the same time give parents ” a whole suite of parental controls, so they can tailor the experience to their family’s needs.”
My persona is Lykke Li, a working mother worried about giving her children the freedom to watch YouTube but in a safe and controlled environment.
YouTubeKids (persona PDF)